Ask: Mentors Members
Media & Advertising MENTORS
Co-Founder and President
As Co-founder and President of appssavvy, Michael is rethinking the delivery and reception of advertising. He spearheads the product strategy and leads the company’s Business and Engineering teams.

Michael’s efforts have led to the adtivity by appssavvy platform, which enables leading web, social and mobile publishers to unlock and create new, display advertising reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising.

In 2012, he was named to the Techweek 100, recognizing the most innovative names in Chicago technology. Michael is a member of the Social Media Advertising Consortium, a mentor at Excelerate Labs, contributing author at outlets such as iMedia and MediaPost, and has spoken at many events including ad:tech, digiday, Digital Hollywood, IAB, OMMA, Adweek Social Media Strategies and Techweek, to name a few.

Prior to appssavvy, Michael was an early employee at, before it was sold to Yahoo!. He led large-scale sales teams at Yahoo! for seven years and eventually made his way to Freewebs, where he got his start in applications and the social media space.

Michael has a Marketing Degree from Boston College. You can find him at and follow him on Twitter @micburke27.»
Founder and CEO
Michael Ferdman is founder and ceo of Firstborn (, the award-winning digital creative agency based in New York City.  Working with agencies and brands alike on a full range of digital marketing services, Michael is responsible for managing Firstborn's internal business operations while maintaining the shop's high level of commitment to client relations.

Michael founded Firstborn in 1997, sitting just on the rise of the digital era. Early on Firstborn found its footing in the fashion industry, helping to bring the likes of Calvin Klein and Antonio Fusco to the Web. Fourteen years and now with over 70 employees, Firstborn’s digital strategies and unique design aesthetic can be seen across the automotive, beverage/liquor, retail, sports, entertainment, finance, and social responsibility categories.

Most recently, Michael and his company released groundbreaking work on behalf of: AT&T, Ford, IBM, Wrigley, Pepsi/SoBe, RMS Titanic, The Hartford, and more; securing over 30 industry awards in 2010 alone. Firstborn was named to Advertising Age’s 2009 industry A-List, and also hit the coveted 2010 Fast Company list of “50 Most Innovative Companies in the World”.

Michael is a founding member of SODA (Society of Digital Agencies) and remains an active participant of the IAB (Interactive Advertising Bureau). He has served as a judge for the Webby’s, The One Show, The Tokyo Interactive Awards, HOW and other industry competitions.

A Chicago native and a graduate of the University of Wisconsin, Michael currently lives in NYC with his wife Stephanie and his two children, Jordan and Cooper. Michael serves on the National Advisory Council of the North Shore Animal League and has spearheaded several non-profit events including Cycle for Survival and Hoops4Hope.»
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Founder, Chairman, and CEO
Avrett Free Ginsberg
Frank Ginsberg has led Avrett Free Ginsberg longer than any other CEO of a major advertising company. He has helped build Avrett Free Ginsberg from a $25 million creative boutique to a $400 million full- service advertising agency.
At the same time, Frank has originated advertising that is unfailingly fresh and distinguished by its differentiating power. He is a rare individual who is as comfortable with complex business issues as he is with creative challenges.
His award-winning iconic style has helped build brands for Financial Times, Thomson Reuters, U.S. Trust, Cat Chow, Meow Mix, Friskies, Enterprise Rent-A-Car, McKesson Health Mart, Bacardi Rum, Van Cleef & Arpels, Goya Foods, Zenith and many others.
Frank sits on the board of directors of The Children’s Hearing Institute, the AAAA Creative Committee, The Ad Council, The American Hospital of Paris Foundation and The Acting Company.
The Children’s Hearing Institute bestowed their highest honor, the Jule Styne Humanitarian Award to Frank for his contributions.
He has served as a judge for many of the industry’s creative award shows, including the ANDY, Cannes Lion, Art Directors Club, CEBA, AAF ADDY and AAAA O'Toole awards.
Frank earned a Master of Fine Arts Degree from NYU and a Bachelor of Fine Arts Degree from Boston University»
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Founder and CEO
Founding partner and CEO of StyleCaster Media Group, Goldberg is responsible for all aspects of the company’s business operations and development. He is an innovative entrepreneur with multi-faceted expertise in marketing, strategy, pop-culture, consumer behavior, and business development.
Prior to launching StyleCaster in 2008, Goldberg served as Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. During this time he worked closely with some of the world’s best-known brand equities including Nike, Coca-Cola, Wrigley’s and Microsoft. Previous to LRMR, Goldberg was Director of Business Development for Steve Stoute at Translation Consultation + Brand Imaging. The firm combines pop culture and strategic brand positioning to connect Fortune 500 companies to the mindsets of young adults.
In addition to StyleCaster, Goldberg is also the co-founder of Sociocast Networks, a leading real-time social intelligence platform. He has been instrumental in starting a number of successful new ventures including Last Pictures, Qwiki and SaveFans among others.
Goldberg holds degrees in both economics and political science from New York University, as well as a master’s degree in sports business from New York University. He currently resides in New York City.»
Creative Mega-Playground
With a laptop and some naivety Eitan Hakami founded Post Production Playground in 1994 as a two man operation, and developed it into what is today Mega Playground – a 50,000 sq ft facility and one of the most diverse post facilities on the east coast. Eitan`s wealth of knowledge spanning 20 years of experience as a Producer and Post Supervisor in feature films, commercials, and documentaries, has been implemented in every aspect of the business. Rebbeling against the classical business models, his casual, hands on, and down to earth approach ensures the facility maintains a boutique like enviroment for both clients and employees, while it produces endless hours of film and TV media with the efficiency of a well oiled machine. Ever developing, building, and innovating, he is Mega Playground’s conductor of the little train that could.»
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cofounder and CEO
Likeable Media
Dave Kerpen is the cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Dave and his wife and COO Carrie have transformed theKBuzz (founded in 2006) into Likeable, one of Facebook’s Top 65 Preferred Developer Consultants. Dave’s first book, a New York Times bestseller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” Dave has been featured on CNBC’s “On the Money," ABC World News Tonight, the CBS Early Show, BBC World News, and the New York Times, and is a regular contributor to The Washington Post, The Huffington Post, and Mashable. Within the past year, Dave has spoken in Athens, at SXSW and TEDx, and for the Wharton Club. Dave is proud of his Likeable business accomplishments but prouder of Charlotte and Kate, his two daughters at home in New York.»
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AWESTRUCK Marketing Group
Robin Potash is the President of AWESTRUCK Marketing Group, an experiential and event marketing agency that creates engaging consumer experiences for their clients – everything from street teams and sampling to mobile tours, product launches, food trucks, publicity stunts and much more.

After graduating from the University of Michigan, Robin got her start at Young & Rubicam’s Media Edge as a media planner. From Y&R she moved on to Sony’s Venture Capital/Incubator Group where she advised portfolio companies in different growth stages by developing and implementing branding efforts, marketing strategies and advertising campaigns. She later transitioned to Sony Corporation of America, where she was instrumental in launching the Wheel Watchers Club, the first loyalty program for a television program. This program also led to the development of additional affinity platforms and cross-marketing programs with Sony Pictures and Sony Music.

In 2003, Robin left Sony and co-founded TrashTalk, which later merged with LA based, FreeCar Media now known as AWESTRUCK Marketing Group. As President of AWESTRUCK, Robin oversees the agency’s sales, creative and operations teams in New York and Los Angeles. She is involved in all day to day client activities and manages the respective account teams throughout the US.»
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CPX Interactive
Mike Seiman is the CEO & Chairman of CPX Interactive, a global digital advertising media company that he co-founded while still a college student at Hofstra University in the early 2000's. The company has grown quickly and is now a major player within the crowded online advertising landscape, serving over 90 billion ad impressions in more than 65 countries every month. CPX Interactive continues the rapid growth that led to its inclusion on Inc. Magazine’s list of fastest growing privately held advertising/marketing companies in 2008 and 2009.

Mike was selected as a semi-finalist in Ernst & Young's Entrepreneur of the Year initiative in both 2009 and 2010.

In his free time, Mike currently serves on the Board of Advisors of his alma mater, Hofstra University. He also focuses on numerous philanthropic initiatives including sitting on the boards of the H.E.S. (Hebrew Educational Society non-profit community center) and Children's International, where he spearheaded the development of a community center in Guayaquil, Ecuador.

Also a fan of the arts, Mike has executive produced a feature length film distributed by Lionsgate.»
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CEO and Founder
5W Public Relations
Ronn Torossian founded 5W Public Relations in 2003, and since then has guided the company’s growth to the Inc. 500 list. His PR firm is 1 of the 25 largest in the US, where he has worked on client campaigns for clients including Coca-Cola, Microsoft, McDonald’s, Anheuser-Busch, Barnes & Noble, Whole Foods Market, Cantor Fitzgerald, IHOP, Evian, VeriSign, XM Radio, Bad Boy Worldwide Entertainment, Marriott Hotels, Pamela Anderson, Snoop Dogg, the Government of Israel, and many others.
A New York Times feature story on Torossian referred to him as “The consummate hard-driving, scrappy NY publicist.” CBS National News said, “Ronn Torossian knows spin.” He was referred to by The New York Post as a “publicity guru,” by Fox News as a “high-powered PR CEO,” by Tyra Banks as a “crisis management guru,” and by CNN as “a leading PR expert.”  Ronn Torossian is regularly featured in and quoted by the media.
One of the foremost public relations experts in the U.S., Ronn Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities.
In 2010, Torossian was named a semi-finalist for Ernst & Young’s Entrepreneur of the Year. A resident of Manhattan’s Upper West Side, Torossian was named to PR Week’s “40 Under 40″ and Advertising Age’s “40 Under 40″ lists.  His book, “For Immediate Release” was released in October 2011 and is available at bookstores nationwide.  Additionally, he is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.»