As Co-founder and President of appssavvy, Michael is rethinking the delivery and reception of advertising. He spearheads the product strategy and leads the company’s Business and Engineering teams.

Michael’s efforts have led to the adtivity by appssavvy platform, which enables leading web, social and mobile publishers to unlock and create new, display advertising reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising.

In 2012, he was named to the Techweek 100, recognizing the most innovative names in Chicago technology. Michael is a member of the Social Media Advertising Consortium, a mentor at Excelerate Labs, contributing author at outlets such as iMedia and MediaPost, and has spoken at many events including ad:tech, digiday, Digital Hollywood, IAB, OMMA, Adweek Social Media Strategies and Techweek, to name a few.

Prior to appssavvy, Michael was an early employee at HotJobs.com, before it was sold to Yahoo!. He led large-scale sales teams at Yahoo! for seven years and eventually made his way to Freewebs, where he got his start in applications and the social media space.

Michael has a Marketing Degree from Boston College. You can find him at www.about.me/michaelburke and follow him on Twitter @micburke27.