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MENTOR PROFILE
Ronn Torossian
CEO and Founder
5W Public Relations
Ronn Torossian founded 5W Public Relations in 2003, and since then has guided the company’s growth to the Inc. 500 list. His PR firm is 1 of the 25 largest in the US, where he has worked on client campaigns for clients including Coca-Cola, Microsoft, McDonald’s, Anheuser-Busch, Barnes & Noble, Whole Foods Market, Cantor Fitzgerald, IHOP, Evian, VeriSign, XM Radio, Bad Boy Worldwide Entertainment, Marriott Hotels, Pamela Anderson, Snoop Dogg, the Government of Israel, and many others.
A New York Times feature story on Torossian referred to him as “The consummate hard-driving, scrappy NY publicist.” CBS National News said, “Ronn Torossian knows spin.” He was referred to by The New York Post as a “publicity guru,” by Fox News as a “high-powered PR CEO,” by Tyra Banks as a “crisis management guru,” and by CNN as “a leading PR expert.”  Ronn Torossian is regularly featured in and quoted by the media.
One of the foremost public relations experts in the U.S., Ronn Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities.
In 2010, Torossian was named a semi-finalist for Ernst & Young’s Entrepreneur of the Year. A resident of Manhattan’s Upper West Side, Torossian was named to PR Week’s “40 Under 40″ and Advertising Age’s “40 Under 40″ lists.  His book, “For Immediate Release” was released in October 2011 and is available at bookstores nationwide.  Additionally, he is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.


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